Michael Collins Centre Museum

Project Overview

Client:

Michael Collins Centre Museum

Category:

Tourism

Project Overview

Client:
Michael Collins Centre Museum

Category:
Tourism

Discovering The Life And Legacy Of An Iconic Irish Figure

Michael Collins Centre Museum is famous for it’s live dramatised illustrated presentations, during which photographs and maps are used to tell the story of Michael Collins in a traditional Irish storytelling style. The Museum houses one of the most extensive collections of artefacts in Ireland associated with the 1916 Rebellion, Irish War of Independence and Irish Civil War, including six personal items connected to Michael Collins.

This popular visitor attraction enlisted the help of Thin Slice Digital for a comprehensive website redesign. A key component was the integration of an improved booking system. Designed to enhance the user experience, it made the booking process more intuitive for customers, with the addition of providing valuable reporting information for the business. We also integrated detailed data measurement and tracking of all website touchpoints, providing valuable insights in making data driven business decisions.

Website Design Responsive/Michael Collins Centre Museum

+390%

Conversion Rate

+635%

Sales Increase

3 MM+

Monthly Traffic

720%

Increase in ROAs

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Features Created

Responsive Design

Custom fully mobile responsive website design

Booking System

Tour industry specific booking system integration & customization

Filterable Gallery

Dedicated categorized filter gallery page

Analytics Goals

Google Analytics goals created for priority data statistics

Enquiry Forms

Custom enquiry forms for specific group tour enquiries

Newsletter Signup

Newsletter signup function linked to existing email database

Client Feedback

What Our Clients Say

We have been operating our Michael Collins Centre Museum and running tours to the Michael Collins sites in West Cork for over twenty five years and our website has gone through a number of reincarnations over that time. Recently in association with Fáilte Ireland we started working with Justin and his team at Thin Slice Digital to create a brand new website and the result is both visually wonderful and practical in its design. Our products are complex with the different Museum presentations and on site tours we provide for our visitors, not to mention our museum collection and outdoor exhibits. The new website makes it easy for our visitors to navigate through the different options. Justin Walsh is very easy to work with and any changes or problems large or small were dealt with and solved promptly by him and his team. The training we received was excellent, from now on we can feel confident to be able to update photos, text, blog and media and we are assured that he or his team are only a phone call away.