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Keyword Research Services in Ireland

Keyword research services remain a fundamental component of any successful SEO strategy because every search starts with words and phrases. 

Therefore, to effectively connect with your target audience, engage with them appropriately, enhance interaction, boost organic traffic, and achieve your business objectives, utilising the right set of keywords is imperative.

Keyword Research
What are Keywords
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Keyword Research

What are Keywords

Keywords are the words and phrases people enter into the browser to explore the Internet and discover relevant information online. This is why professional SEO services cannot be imagined without appropriate keyword research. 

All search engines, including Google, employ some form of keyword matching system to retrieve the most pertinent information. 

For instance, if you are searching for “red shoes”, Google will scan its index of billions pages to locate the document discussing red shoes, not blue t-shirts. One of the simplest and most effective ways to achieve this is by seeking these keywords in locations associated with pages: URL, title tag, meta-description, headings, paragraphs, image alt tags, internal links, schema markup, and more. 

If a page employs the term "red shoes" frequently enough in these strategic locations, Google will consider it when presenting results to users.

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Why are Keywords Important?

The digital landscape offers immense opportunities to connect with your target audience, build brand awareness, and drive conversions. By leveraging online channels, businesses and agencies can expand their reach, engage with target audiences, and drive meaningful results. It enables precise audience targeting, cost-effective campaigns, and real-time analytics, ensuring informed decision-making and sustained competitiveness.

Getting Indexed

Keywords act as signposts for search engines to find and understand your content.

Being Relevant

Researching the right keywords ensures your content aligns with what people are actually searching for.

Better Ranking

Relevant keywords, used strategically, help your content climb higher in search results.

Getting More Organic Traffic

Higher rankings lead to more eyes on your page, organically boosting website traffic.

Reaching Targeted Audience

Understanding search intent lets you attract the right visitors, those most likely to engage with your content.

Getting More Leads

Targeted traffic means attracting potential customers, increasing your chances of conversion.

Better Revenue

More leads and conversions translate to more sales and improved financial outcomes

Securing for the Future

Continuous keyword research keeps your content relevant and adapts to changing search trends, ensuring long-term SEO success.

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Our Customises SEO Keyword Research Process


Initial Communication with Client:

We begin by talking to the client to understand their business goals, gathering valuable information to ensure clarity on tasks and objectives


Keyword Research:

We conduct an initial exploration of relevant keywords related to the client's business and industry.


Competitor Research:

We analyse competitors to identify keywords they target, gaining insights to refine our strategy, find low hanging fruit and fill the potential gaps.


Client Feedback:

We seek input from the client, incorporating their insights and preferences into the keyword selection process.



Refining the list, we eliminate irrelevant or less impactful keywords to focus on the most effective ones.


Keyword Mapping and Clustering:

We organise selected keywords into strategic groups, aligning them with specific pages or content areas on the website.


Topical Mapping:

In addition to keywords, we identify broader topics relevant to the business to create comprehensive content strategies.


Entity research:

Identify key entities (people, places, things) related to your target topics. Google's algorithms pay close attention to entities and how they relate to each other, so including relevant entities in your content can boost your visibility


User Intent Keywords:

Focusing on keywords that reflect the user's intent, whether informational, navigational, or transactional


Plan Creation and Preparation for Implementation:

We formulate a detailed plan, readying the implementation process based on the refined keyword and content strategy.

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Keyword Research

User Intent Above Everything

To efficiently achieve our client's business objectives, we place particular emphasis on understanding the user intent behind each query.

We also assess each term using various criteria, including monthly search volume, competitive score, SERP features, seasonality, and location.

If it seems intricate, that's because it is. However, it is the sole method to guarantee that you are constructing your entire SEO strategy on solid foundations.

Intent Above Everything


What keyword tools are you using?

Experience is our main tool. Besides that, we use other tools including SEMrush, Ahrefs, SEranking and Google Keyword Planner.

What types of keywords are there?

Informational Keywords:

Users seek information or answers to questions 

Navigational Keywords:

Users intend to navigate to a specific website or page

Transactional Keywords:

Users express an intent to complete a transaction, such as making a purchase .

Commercial Investigation Keywords:

Users are in the research phase, comparing products or services before making a decision 

Local Keywords: Include location-specific terms to target users in your area 

Branded Keywords: Include your brand name and product names t

Seasonal Keywords: Target keywords related to holidays, events, or seasonal trends 

Is keyword research a one-time job?

Absolutely not. You need to refine your targeted keywords occasionally to stay relevant and maintain current rankings. Search evolves every day, so your content must too.