Wild Atlantic Way Boosted Organic Bookings with SEO-Only Strategy
Project Overview
Client:
Wild Atlantic Way Day
Tours
Location:
Galway, Ireland
Services:
Day tours across the west of Ireland
Project Overview
Client:
Wild Atlantic Way Day Tours
Location:
Galway, Ireland
Category:
Day tours across the west of Ireland
Wild Atlantic Way Day Tours: Taking you Off the Beaten Track
Wild Atlantic Way Day Tours is a family-run business based in Galway, offering high-quality tours of Ireland’s west coast. The company provides personalised experiences that explore local history and culture in an engaging and informative way. Now led by Brendan Joyce, the business reflects a long-standing family passion for the region and its heritage.
They approached us with two pressing challenges:
- Tough competition: Two long-established local rivals dominated search results for almost all commercially valuable keywords.
- Over-reliance on OTAs: The client wanted to reduce their dependency on Online Travel Agencies and increase direct website bookings.
With no budget for link building, paid ads, or external promotional campaigns, we focused on what we could control: technical SEO and content strategy.
The Results
Ranking improvement of all targeted keywords.
Wild Atlantic Way is now ranking on the very top for several high-value local tour keywords, outperforming previous positions and closing the gap with long-time competitors without spending a cent on ads or link building.
+41%
Increase in Organic Revenue
+72%
Increase in Organic Sessions
Our Approach
Technical Audit & Fixes
We conducted a full technical SEO audit to identify and resolve critical website issues. Once resolved, the website was in strong technical health and ready to scale.
Keyword Research & On-Page Optimisation
We carried out an in-depth competitor and keyword analysis. This helped us identify commercially relevant search terms and optimise core pages accordingly.
Page Revamping
We completely revamped the homepage and all four main tour pages. The new structure improved usability and made booking a tour simpler and faster for users.
Conversion rate Optimisation
We improved the client’s conversion rate by enhancing the user experience and making booking options more visible, accessible, and easier to use.
Consistent Blog Content
We created two targeted blog posts per month, carefully designed to support ranking improvements for key landing pages and attract qualified traffic.
Strategic Internal Linking
We implemented a strategic internal linking plan to connect relevant content across the site, boosting crawlability and supporting higher rankings for key landing pages.
Client Feedback
What Our Clients Say
We’re definitely seeing results now, our website is selling more than it ever did before. I can see it myself: more bums on seats, more bookings coming through directly from the site.
Sticking with the SEO for the full year really paid off. It wasn’t instant, but the long-term impact is clear. The investment was worth it.
Conclusion
By focusing solely on website performance, content quality, and on-page SEO, Wild Atlantic Way achieved significant growth demonstrating that a strategic, budget concious SEO approach can deliver measurable business impact.
and the results were clear :
- 72% increase in organic traffic
- 41% rise in revenue from organic search
- Explosive growth in direct bookings
- Slashed reliance on OTAs
The client now holds dominant top-ranking positions in Google for all high-value keywords related to tours from Galway: keywords previously marked as critical for the business. This leap in search visibility has driven a sharp increase in targeted organic traffic. More importantly, the client has overtaken two long-established, highly reputable competitors who previously led the market. These results reflect not just short-term gains but a solid foundation for sustainable, long-term organic growth.
All Services
Web Design
Web Development
SEO Services
Branding & Design
Content Marketing
Data Measurement and Insights