Search Engine Optimization

WCAG 2.2 Accessibility in Web Design: Criteria, Goals, and History

What Is an Accessible Website? Accessible web design ensures that people with disabilities can perceive, understand, navigate, and interact with web content. Every interaction should be achievable without barriers, from reading an article to completing an online survey or purchase. 

People with visual impairments rely on screen readers to interpret text and images; those with auditory disabilities depend on captions or transcripts to access audio content. 

The bottom line is that accessibility is not a niche concern—it’s a universal design principle that benefits everyone.

For example, using captions and subtitles even for videos in their native language is getting increasingly popular with genZ and millennials. 

With people watching YouTube shorts and TikToks while doing their chores or even at work,  some aspects of accessibility in web design have become a must for enhancing the overall user interface for all visitors.

Similarly, someone using a mobile phone with one hand benefits from the same streamlined navigation that supports individuals with motor disabilities.

The Role of WCAG in Accessibility

The Web Content Accessibility Guidelines (WCAG) are the cornerstone of digital accessibility. They provide a clear, actionable framework to make websites, apps, and digital content usable for everyone, including people with disabilities.

Ensure your site meets these essential standards with Thin Slice Digital's accessibility-compliant web design services.

History of WCAG: From 1.0 to 2.2

WCAG has evolved significantly since its debut in 1999:

  • WCAG 1.0 (1999): The foundational version with 14 guidelines focused on providing basic accessibility, such as adding text alternatives for images.
  • WCAG 2.0 (2008): A groundbreaking update introducing the four guiding principles of accessibility (POUR) and broader guidelines applicable to all digital platforms.
  • WCAG 2.1 (2018): Enhanced to address mobile accessibility, low vision, and cognitive disabilities.
  • WCAG 2.2 (2023): The latest update builds on 2.1 with nine new success criteria, such as focus appearance and target spacing, emphasising usability for diverse needs.

These milestones highlight WCAG’s adaptability to emerging technologies and its commitment to inclusivity.

Principles of WCAG (POUR)

At the heart of WCAG are four guiding principles, each ensuring that digital content can be accessed and enjoyed by all:

  1. Perceivable:
    Content must be presented in ways that all users can perceive. For example:
    • Screen readers interpret image descriptions for visually impaired users.
    • High contrast between text and background improves readability for those with low vision.
  2. Operable:
    All interface components must be functional for everyone. Examples include:
    • Keyboard navigation for those unable to use a mouse.
    • Avoiding content that flashes excessively to prevent seizures.
  3. Understandable:
    Information and operations should be clear and intuitive. For instance:
    • Consistent navigation patterns across pages reduce confusion.
    • Plain language benefits users with cognitive challenges.
  4. Robust:
    Content should work seamlessly with current and future assistive technologies. Examples:
    • Websites coded with semantic HTML ensure compatibility with screen readers.
    • Adaptive designs that work on all devices, from desktops to smartwatches.

By aligning with these principles, WCAG provides a roadmap for creating inclusive, user-friendly digital experiences that empower all users.

The Three Levels of WCAG Compliance

WCAG sets the bar for accessibility in website design with three compliance levels: A, AA, and AAA. Each level represents a deeper commitment to inclusivity, ensuring digital spaces cater to diverse needs and experiences.

Level A: Addressing Fundamental Barriers

Level A compliance tackles the most basic accessibility issues, removing barriers that would otherwise exclude many users. Examples include:

  • Providing text alternatives: Imagine a visually impaired user shopping online. Without descriptive alt text for product images, they cannot determine what they’re buying. Adding meaningful descriptions such as “red leather backpack with adjustable straps” ensures they can make informed choices.
  • Keyboard navigation: A user with motor disabilities might rely on keyboard shortcuts to navigate. Ensuring all site functions (e.g., filling out forms or clicking buttons) can be accessed without a mouse makes the site usable for them.

While Level A compliance opens the door to accessibility, it’s a baseline—it ensures functionality but doesn’t address usability for everyone.

Level AA: Enhancing Usability for Most Users

Level AA compliance is the most widely adopted standard, striking a balance between inclusivity and practicality. It addresses the needs of a broad audience with examples such as:

  • Sufficient colour contrast: Picture a university website where critical deadlines are shown in light grey text on a white background. Students with low vision or colour blindness might miss essential information. By ensuring a contrast ratio of at least 4.5:1, the website becomes readable for all.
  • Resizable text: A news website must remain readable when users zoom in to 200%—common for individuals with age-related vision loss. Achieving this ensures no text gets cut off or overlaps awkwardly.
  • Consistent navigation: A travel booking site with a predictable navigation bar (e.g., “Flights,” “Hotels,” and “Cars” always appearing in the same order) helps users with cognitive disabilities stay oriented.

Most businesses aim for Level AA compliance, as it ensures an intuitive and inclusive experience for most users without introducing undue complexity.

Level AAA: Going Above and Beyond

Level AAA compliance is the pinnacle of accessibility in web design, going further to address the nuanced needs of specific groups. While challenging to achieve, it reflects an exceptional commitment to inclusion. Examples include:

  • Sign language interpretation for videos: An online course platform offering ASL (American Sign Language) interpretations alongside captions ensures accessibility for users who rely on sign language.
  • Simplified reading levels: A public health website presenting key information about vaccines in plain language ensures comprehension for users with lower literacy or cognitive disabilities.
  • Greater contrast ratios: An art gallery website might use AAA-level contrast to ensure users with severe low vision can differentiate between elements, even in challenging lighting conditions.

While AAA compliance is aspirational, it’s not always feasible for every website or every type of content. For example, interactive financial dashboards with complex graphs may struggle to meet all AAA criteria.

WCAG 2.2 Key Updates

In essence, WCAG 2.2 is more than an update; it’s a step closer to making the internet universally inclusive.

New Success Criteria Introduced in WCAG 2.2

WCAG 2.2 introduces nine new success criteria, refining accessibility to address emerging needs in a rapidly evolving digital landscape. A notable update is Focus Appearance (Minimum) (Level AA), which ensures visible and adequately contrasted keyboard focus indicators, crucial for users navigating with keyboards or assistive devices.

Other highlights include:

  • Dragging Movements (Level AA): Users can complete drag-and-drop actions without needing precise movements, benefiting those with motor impairments.
  • Accessible Authentication (Level A): Eliminates reliance on memory for tasks like CAPTCHA verification, offering alternatives such as device-based or biometric solutions.
  • Target Size (Minimum) (Level AA): Interactive elements like buttons now require a minimum size for easier use, addressing challenges faced by users with mobility issues or on smaller screens.

Goals of WCAG 2.2: Bridging Gaps in Accessibility

WCAG 2.2 aims to expand website accessibility for groups historically underserved by previous standards, including users with cognitive disabilities, low vision, or limited motor control. Building on WCAG 2.1 enhances mobile device usability, streamlines navigation, and addresses gaps left by previous guidelines.

For instance, the increased focus on keyboard navigation and touch-friendly designs ensures that digital spaces cater to the needs of all users—whether it's an elderly user adjusting their screen settings or a young professional navigating a site on their phone during a commute.

Accessibility Testing in Web Design: Addressing Different Disabilities

Accessibility testing ensures that websites meet the diverse needs of users with disabilities. Each category presents unique challenges, and testing helps identify and address them effectively.

Visual Disabilities

People with visual impairments, from partial vision loss to complete blindness, rely on features such as:

  • Screen readers to interpret text and describe images through alt text.
  • Text resizing and responsive layouts that maintain functionality at 200% zoom.
  • Sufficient colour contrast (minimum 4.5:1) for text and background, ensuring readability for users with low vision or colour blindness.

Auditory Disabilities

For those with hearing impairments, accessibility means:

  • Captions and transcripts for videos and audio content to convey dialogue and sound effects.
  • Volume controls and adjustable text for captions to suit individual needs.

Cognitive, Learning, and Neurological Disabilities

Simplifying web design helps users process and interact with content more effectively:

  • Predictable navigation ensures users can easily find their way across pages.
  • Simplified language avoids jargon and makes content easier to understand.
  • Visual breaks, such as headings, lists, and graphics, prevent cognitive overload.

Physical Disabilities

People with motor impairments benefit from designs that minimise the need for fine motor skills:

  • Full keyboard navigation ensures every element is accessible without a mouse.
  • Time extensions help users complete tasks like forms or CAPTCHA without stress.
  • Adaptive controls support alternative input methods like touch or eye-tracking devices.

Speech Disabilities

Websites must offer alternatives for users who cannot or choose not to use voice-based interactions:

  • Multiple contact methods, such as email or live chat, instead of voice-only options.
  • Accessible inputs, such as on-screen keyboards, allow interaction without speech.

By testing for these needs, web designers can create inclusive experiences that empower every user to navigate, interact, and engage with digital content seamlessly.

Why Accessibility Matters in Web Design

Website accessibility is a cornerstone of an inclusive digital world, ensuring everyone, regardless of ability, can benefit from the internet's vast resources.

Benefits for Individuals: Independence and Equal Access

Accessible web design enables people with disabilities to participate fully in online activities, enhancing independence in everyday life. For example:

  • Education: Screen readers allow blind students to read online textbooks, while captions ensure deaf students can follow along in video lectures.
  • Entertainment: Subtitles and transcripts make streaming services, podcasts, and social media content enjoyable for people with hearing impairments.
  • Everyday Tasks: Clear navigation and keyboard accessibility empower users with motor disabilities to order groceries, book appointments, or explore new hobbies online.
  • Staying Informed: Colour contrast settings and resizable text help people with low vision access news or vital public health information.

Furthermore, life circumstances such as ageing or temporary injuries can make anyone rely on these features. Accessibility web design, therefore, is bound to become necessary for most people at some point in their lives.

Societal Impact: Inclusivity and Equal Opportunities for All

Accessibility promotes equality by breaking down digital barriers:

  • Equal Access to Opportunities: An accessible job application portal allows someone with a cognitive disability to independently apply for their dream role.
  • Support for Ageing Populations: Intuitive navigation and adaptable interfaces enable older adults to stay socially connected, manage finances, and access healthcare resources online.
  • Diverse Online Communities: Inclusive design brings people together, celebrating diverse experiences and ensuring no one is excluded from participating in cultural, educational, or social spaces.

Accessibility design uplifts individuals and fosters a society where the digital landscape reflects the needs and contributions of all people.

Why Accessibility Matters for SEO

Accessible web design aligns with SEO best practices, benefiting both users and search engines:

  • Improved Search Rankings: Features like alt text for images and clear navigation help search engines better understand your content.
  • Broader Audience Reach: Accessible content ensures everyone, including users with disabilities, can engage with your site, increasing traffic.
  • Enhanced User Experience: Streamlined design and clear structure reduce bounce rates and boost engagement, which search engines reward.

Website accessibility is not just an ethical choice; it’s a strategic advantage that supports discoverability and usability for all users.

WCAG AA in Practice: How Thin Slice Digital Made World of Illusion’s Website Accessible

World of Illusion, Home Page

World of Illusion, Dublin’s beloved attraction, offers a mind-bending journey through optical wonders, interactive exhibits, and sensory experiences. From the swirling lights of the Vortex Tunnel to the playful distortions of the Ames Room, it’s a haven for anyone seeking unique and unforgettable fun.

But what makes this attraction truly special is its commitment to accessibility. Thin Slice Digital worked to ensure the World of Illusion website offers seamless access for all visitors, including individuals with disabilities.

Accessibility in Action

  • Simplified Navigation: Clear menus, such as "Plan Your Visit" and "Book Now," are positioned intuitively, reducing cognitive load and making essential information easy to locate.
  • High-Contrast Design: Colours and contrast ratios were meticulously tested to ensure all text and interactive elements are clear and visible, even for users with low vision or colour blindness.
  • Responsive Design: The website adapts effortlessly to various devices, maintaining accessibility on smaller screens or when text resizing is required.
  • Text Alternatives: Every image and non-text content includes accurate alt text, allowing users who rely on screen readers to enjoy an equally immersive experience.
  • Keyboard Accessibility: Key website features are operable via keyboard navigation, ensuring visitors with motor impairments can explore and interact without limitations.
  • Language Simplicity: Easy-to-read content and descriptive headings ensure clarity for all, including individuals with cognitive or learning disabilities.

World of Illusion, Accessibility Tools

For a venue that celebrates the magic of perception, creating an inclusive online experience was a vital step. By aligning with WCAG 2.2 AA standards, World of Illusion ensures that the joy of discovery is protected under accessibility website design regulations. Whether you’re planning your visit, booking tickets, or navigating the wonders of their exhibits virtually, this beautiful example of top-notch accessibility in web design covers all bases.